Today, from broadcaster's point of view digital AM offers: Cost saving, especially in targeting long distance audience, as digital AM Transmitters require less power than standard AM to reach same target Continuous use of the existing equipment Even more effective use of existing frequency planning Opportunities for added-value services with data, text and other... Today, for listener's benefits of digital AM are: FM Like sound quality with the AM reach Imrpved reception quality Easy tuning selection by desired frequency, station name or programme. More diverrse programme content : associated text information, station name, record title, artist name etc...